Website Design for Expat Financial Solutions
“Laurel is great to work with as she listens to fully understand your goals and communicates well throughout the entire process. Her designs were exactly what we were looking for, on brand, current, and always with the end user in mind.”
— Ruth Vahle, Head of Marketing & HR at Online Taxman
Overview
Online Taxman, an established tax accounting firm, wanted a website for their new company: Expat Financial Solutions, specialising in tax services for American expats. Their head of marketing reached out to me to design the website for Expat Financial Solutions. I created the designs in Figma, selected stock images based on target audience and brand identity, and collaborated with their web developer on the website creation.
Brand Personality
Fresh, clean, modern
Key Values
Professional, trustworthy, knowledgeable
Disclaimer: After I hand over the designs, clients may make any changes they wish. The live site may therefore differ from my designs.
Sample Pages
Home Page
Key considerations:
Colour psychology: We chose dark blue as the primary colour because it communicates reliability and trust. This in combination with the gold accent colour has connotations of wealth.
Visual hierarchy: Elements are arranged in a way that emphasises importance and makes information easy for users to consume.
Calls to action: Buttons at the top and bottom of the page and in the top navigation bar call potential clients to take the company’s desired action in order to maximise conversions.
Why Work with Us Page
Investment Philosophy Page
Let’s Work Together
Want me to design something for you? Get in touch through my contact form, or book a free discovery call to discuss your goals!